For the launch of the New Nissan LEAF in Europe, our objective was to give a social voice to the global creative idea "Simply Amazing". With a series of short films adapted to different social formats (squared for Facebook, vertical for Instagram Stories and 16:9 for YouTube), we captured Europeans being amazed by the car and its high-tech features.
With a relatable tone — and always including the viewer in the conversation —, we captured genuine evidence of amazement, turning real people from different walks of life into advocates, providing tangible proof that the new LEAF really is simply amazing.
Adapted to the medium Formats 1:1 for Facebook, 9:16 for Instagram Stories, 16:9 for YouTube, short length and a catchy beginning that hooks the viewer in only 3 seconds. In addition, considering viewers watch content on mute, a special caption system has been developed for these films.